More Goodness

Start to rent, wear, and repeat our unlimited designer clothes as low as IDR 990.000 IDR 590.000 per month*

Limited to the first 200 new subscribers

Get Started
Unlimited
Rentals
Free Dry
Cleaning
Free Express
Delivery

How It Works

rent 3 pieces at a time id
Rent 3 Pieces
At A Time

Choose from Thousands of local and international designer pieces in XXS to XL sizes.

swap dresses whenever you want id
Swap Whenever
You Want

When you’re ready to try something new, return and choose your next 3. You’re free to swap unlimited times per month!

free shipping and dry cleaning id
Free Shipping & Premium
Dry Cleaning

All deliveries, returns and cleaning fees are covered in your subscription. Garments come professionally dry cleaned, steamed and ready to wear!

have it on your own terms id
Have It On Your
Own Terms

Your subscription is commitment-free and cancelable anytime.

Get Started

Peek Inside the Wardrobe

...with thousands more when you join.

All yours for as low as IDR 990.000 IDR 590.000 per month.
Cancel anytime.

Get Started

Featured Designers

Aijek
alice McCALL
BCBG Max Azria
C/MEO Collective
Closet
Coast
Elliatt Collective
Finders
Karen Millen
Keepsake The Label
Laison
N12H
Nikicio
Ralph Lauren
Self-Portrait
Tex Saverio

...and many more after you join

See it on

#womenofstyletheory

Elizabeth Rahajeng

@elizrahajeng

Elxi Elvina

@elxielvina

Marischka Prudence

@marischkaprue

Olivia Lazuardy

@olivialazuardy

Hear it from our 'IT' GIRL

Discover Andrea Chong's top secrets to staying well-dressed and always looking on point!

Be part of our community today!

Get Started

Join The Revolution

We are here to enhance the way consumers access fashion and bring new perspective to sustainable living.

Having an infinite designer wardrobe unlocks a whole new way to discover your sense of style - giving you more options to choose from, without the associated cost of owning individual items, and the impacts of environmental waste.

Let us show you our innovative take on this, a completely new style theory that will take away the pain of a conventional wardrobe and restore the fun in shopping.

Join us as we revolutionise fashion consumption, celebrate life in style, and make everyday an occasion to dress up for!

Get Started

Join The Revolution

We are here to enhance the way consumers access fashion and bring new perspective to sustainable living.

Having an infinite designer wardrobe unlocks a whole new way to discover your sense of style - giving you more options to choose from, without the associated cost of owning individual items, and the impacts of environmental waste.

Let us show you our innovative take on this, a completely new style theory that will take away the pain of a conventional wardrobe and restore the fun in shopping.

Join us as we revolutionise fashion consumption, celebrate life in style, and make everyday an occasion to dress up for!

Get Started

Dry Cleaning

Each Style Theory piece arrives at your door expertly cleaned and pressed by luxury dry cleaner Jeeves. Jeeves uses an extensive 7 stage cleaning process that combines 40 years of experience in fabric care with advanced dry cleaning equipment.

FAQ

  • How does Style Theory work?

    You'll browse through our unlimited wardrobe and pick the 3 available items that you would like shipped to you. Clothes will come in a "ready to wear" fully pressed and cleaned condition. Wear them for as long as you want, and when you are up for something new, return them in the prepaid bag included and select your next box of 3 items. There are no additional charges for getting additional boxes of 3 items within the month. Your subscription covers rental, shipping and dry cleaning!

  • What condition are the items in?

    We work with the best dry cleaner in Jakarta to ensure that all items are carefully cleaned and taken care of. We professionally maintain and inspect all of our items so they arrive in like-new condition.

  • What types of items are available to rent?

    We will be carrying designer garments initially, so this means tops, bottoms, dresses and outer wears. They range from work-wear, day wear, and casual wear to date nights or a girly brunch date!

  • Do you carry my sizes?

    You can download the app to browse our growing wardrobe that ranges from XS to L. We understand it can be frustrating not knowing if an item will fit, that's why we collate reviews from our users to help you decide the best fit for your body. We have also developed a Size Recommendation feature to pick out the most suitable size for each style for you.

  • Do I have to pay for shipping?

    Nope! Shipping is FREE for both deliveries and returns.

  • Do I have to pay for laundry or do it myself?

    Who likes laundry? Leave that to us! We handle the dry cleaning and laundry for all Style Theory items, so just place your used garments into the pre-paid return bag provided once you are ready to return them. Every Style Theory piece is professionally dry cleaned and maintained by experts at Jeeves, the best dry cleaner in Jakarta.

  • How do I exchange the items for something new?

    Whenever you are ready to get something new, place all 3 items back in the box before sealing it in the pre-paid return bag provided. You can then schedule a pickup through your mobile app. Once we receive your return, you will be prompted to choose your next 3 items!

  • Can I keep my promotional IDR 590.000 price after the first month of subscription?

    Yes! You can switch to our new 6 months plan to keep your promotional price.

Secure Your Spot Now

Unlimited designer apparels as low as
IDR 990.000 IDR 590.000 per month.
Cancel anytime.

Get Started